Crazy, Sexy Intention Setting



A message from our sweet friend Kris Carr

Some people tie a string around their finger as a reminder. I wear a mala. It’s my spiritual forget-me-not. A tap on the shoulder throughout the day, encouraging me to pause, breathe and come back to my deepest intentions. They motivate me to invest in moments of self-care and compassion. So when Tiny Devotions’ emailed to ask if I wanted to design two special malas, I jumped at the chance!

If you’d like to check out these malas directly, find the ‘I am love’ mala here and the ‘I am resilient’ mala here.

Before I get to our creations, their unique meanings, I wanted to share some background on malas with you. And since Diana is my resident mala expert, I connected with her to get the scoop on what makes malas so special and how you can use them in your everyday life.

Kris: What are mala beads?

Diana: For those of you who don’t know, mala beads (also known as prayer beads) are meditation garlands that have been worn for thousands of years in traditions of Buddhism, Hinduism, yoga and meditation. Whether or not they’re tied to your religion is totally up to you. Mala beads are usually used for japa meditation. During japa meditation you would recite a positive affirmation or mantra along each bead. This practice can help you achieve a more calming, connected and spiritual state.

Typical garlands contain 108 beads made from gemstones, wood or Rudruksha seeds that match your intention or affirmation. Malas love attention, so placing them around your neck, on your altar or running them through your fingertips daily, keeps them (and you!) vibrationally tuned. They’re a constant reminder that you are not alone, that you are powerful, complete and that everything is possible.

Kris: How do I set an intention?

Diana: Setting an intention is important to align your beads with purpose and ground you for success. One common blockage people struggle with when choosing mala beads is figuring out what their dream or intention should be.

When in doubt, ask yourself :

  • What do I want?
  • If you cannot answer this, ask yourself: What do I not want?

Once you’ve narrowed it down, infusing your beads is as simple as focusing on your intention with beads in hand. Whenever you stray or waiver, simply pick up your mala and take a moment or two to realign with your desire.

What’s the story behind the Crazy Sexy Malas?

In order to design my one-of-a-kind mala beads for you, I spent a lot of time thinking about the intentions that guide me each day. The combination of stones I picked aligned with the principles that have supported me most during my Crazy Sexy journey.

I am resilient (turquoise)

The intention behind this mala is to nurture your innate ability to heal and thrive. It was designed to be a reminder that you are your own best friend and have strength beyond measure. We get bumped, bruised and tossed around a lot as life navigators. This mala is meant to be a touchstone during those times—it’s available to cheer you on and to remind you that you have a vast well of inner resources!

Stone meanings:

  • Turquoise represents healing & protection
  • Black Onyx represents strength
  • Rose Quartz represent love

I am love (fuschia)

The intention behind this mala is to reinforce the sacred practice of loving and caring for yourself so that you can be the person you’re meant to be in the world. This mala was designed to center and calm you when you’re feeling unbalanced or overwhelmed. And it was crafted to ground you in the infinite power of the love that comes from within.

Stone meanings:

  • Freshwater Pearl enables one to accept love & assists in self-love
  • Fuchsia Jade represents health, wealth, longevity, harmony & balance
  • Turquoise represents healing & protection

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Up Close + Personal with Hol:Fit


The Ultimate Breakthrough

10685577_831559640218149_3489416836600842090_nA hundred dollars was a small fortune to me then.

Susan said we could get a group discount if we all bought one, bringing the cost down to what for her and most of the others in the class was an extremely affordable $80-ish each. I hadn’t spent that much on anything other than food and rent since I didn’t know when, and I had been intentional about minimalism for the previous few years, but I wanted beautiful prayer beads. I eventually convinced myself that an object on which to anchor my spiritual practice was an apt and worthwhile purchase to celebrate graduation from yoga school.

I chose the Fortune mala, for strength and good luck.

When our malas arrived and Susan passed them around, we were all gathered in my kitchen in D.C. A few minutes later, sitting on the counter with my new beads around my neck, I announced that I was quitting my crappy job and raising money for my first startup.

I hadn’t acknowledged that decision until it was spoken, vibrating in the air around me, glittery almost. I was surprised and kind of weepy with the gravity of it. 

From that moment forward, all of my energy shifted to the single-pointed focus of building my app development company. Anyone who has ever attempted a life transition like this can likely relate to how helpful it can be to believe (and I did and I do) that, by invoking the assistance of a higher power, you can somehow influence events that are clearly and for all practical purposes outside of your limited human control. This might sound crazy, but looking back it almost feels like the mala delivered itself to me at that exact moment for a reason; to keep me focused, to help me keep the faith.

Since I had to fundraise at the time, I found a Sanskrit abundance mantra, “om shrim maha lakshmiyei swaha,” and I prayed with those beads and that mantra with such fervor as I walked down 14th Avenue every day that people started thinking I was nuts. Maybe I was, but what happened later gives me pause.

Fast forward to last month, four years and tens of thousands of the same prayer later, and I’m in a different kitchen, this time in San Francisco, also with close friends and also wearing that mala, though now noticeably worn. 

static.squarespaceWe had just finished building Conversation Starters, Danielle LaPorte’s first app and my company’s highest-profile product to date. It was a pinnacle moment for a hundred reasons. I literally wanted to break out in song. At one point I declared that I was, as far as I knew, as happy as I could possibly be, not just because of the company but because of life in general. My exact words were, “There is nothing more that I want out of life than this.” Yuliya asked if she should take a picture of that moment, and I said yes, and she did.

Conversation Starters wasn’t released yet, but sitting around Yuliya’s kitchen table that day, my friends and I decided to be the first to use it. We passed my phone around the circle, choosing one question from the app—an app based on finding, creating and living your desires, no less—each. I went last. When it was my turn, I gently tugged at my mala, which I do often, and it broke.

Dramatically! All 108 beads bounced loudly across the tiles. Straight out of a movie. 

At that point, my mala was the single most energetically charged and personally significant item I owned. Cue my second weepy kitchen moment.

I honestly still can’t get over the timing. My mala is broken. It’s done its work. And I feel deeply, deeply blessed. 

I have since bought a new mala, the True Path mala, and adopted a new mantra (om gum ganapatayei namaha) for the removal of obstacles…

headshot - medresLindsey Collins is a tech entrepreneur and mobile app developer based in San Francisco.


Instagram: @Lindseywcollins



How to Set Intentions with Mala Beads


Aim True with Kathryn Budig!

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